SM’s Shop and Make Art Launches #Sneaktify

SM’s Shop and Make Art launched #Sneaktify last March 25 at SM Dasmarinas.

#Sneaktify is an art contest wherein participants can customize their ordinary white sneakers into a piece of art, with a whopping grand prize of Php 30,000 worth of SM Shopping Money! It promises to bring amateur and professional art enthusiasts a bigger and better avenue to showcase their talents through #SNEAKTIFY.

Unique and customized sneakers were showcased at the launch. Imagine all the design possibilities you can create with your white sneakers! You can go with patterns, florals and even your favorite cartoon characters!

Shop and Make Art is the brainchild of SM Supermalls South Luzon assistant vice president Ritchie Gonzalez and has received a significant following from art enthusiasts. In 2016 alone, there was a whopping 10,251 participants across 13 malls, exceeding everyone’s expectations. In 2017, a kids’ category was added to the program which increased participation to 11,675, exceeding the 10% target increase. SHOP & MAKE ART YEAR 2 even won the highest Marcom Award – the platinum award.

Mr. Ritchie Tan Gonzales opened the event and encouraged everyone to join #Sneaktify. “Shop and Make Art makes an artist out of everybody and creates a sense of community. It provides a challenge and thrill for our customers to embrace and express their creativity and personality. The uniqueness of Shop and Make Art allows customers to choose their own masterpiece from different themes – shopping, gaming and leisure, food, and environment,” Mr. Gonzalez said.

Fashion Influencers Tracy Ayson and Paul Chuapoco was also present at the launch and shared their style hacks and Instagram tips to everyone.

And my favorite part of the launch….
the #Sneaktify Workshop!

Watch my timelapse video below:

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We were all given ordinary white sneakers and art materials – the creativity was up to us! It was so much fun transforming my ordinary white sneakers into something unique that definitely showed my personality.

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This 2018, #Sneaktify is expected to again make waves in the creative arena as they collaborate with various shoe brands with a mission to bring together fashion and art in one big colorful celebration.

How Can I Join #Sneaktify?

A minimum purchase of Php 2,000 at SM Supermalls in South Luzon is required, inclusive of sneakers from partner brands such as Kicks, Sprint, Sugar Kids, and Tough Kids. Customers can style at their hearts’ desire focusing on either fashion, futurology, cutie cartoons, or crazy patterns.

From all the entries, only the TOP 10 PER CATEGORY will advance to the cluster finals to be held in SM City Dasmarinas, SM City Lipa, and SM City Santa Rosa.

Out of all the cluster finalists, 40 ENTRIES will be chosen and will get a chance to be featured on the runway during the #SneakerSesh: Runway Showdown. Trending names in the fashion industry will determine who will win in the grand finals. One grand winner will be named per category to take home Php 30,000 worth of SM Shopping Money.

#SNEAKTIFY will run from April 1 to June 30, 2018 across all 14 SM Supermalls in South Luzon.

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Thank you SM South Luzon for #Sneaktify! I love how much a great venue it is for shoppers to have fun and showcase their creativity by personalizing their own sneakers. And at back of it, shoppers have the chance to win Php 30,000 worth of shopping money! WOW!

This is definitely is a fun activity for family and friends. Go to the nearest SM South Luzon Mall near you and join #Sneaktify! Have fun!